Our research objectives are to:
Support youth entrepreneurs in undertaking an analysis of the opportunities and barriers to developing vegetable and fruit based enterprises, with an emphasis on their experiences and ideas and the local food system. Drawing on valuable business examples that promote healthy eating and that incorporate digital media platforms will be a key component of this analysis. To contextualise the research team will also conduct a Critical Policy Review on vegetable and fruit eating and the role of youth enterprise in the context of the Pacific food system.
Guide youth entrepreneurs in the co-design and implementation of 2-3 prototype actions of their choice through workshops and digital training e.g, setting up an e-portfolio, mobile social media. These actions will take the form of either individual or combined digital stories highlighting their experiences and opinions – captured through mobile moviemaking – that are interwoven with information about healthy eating and the food industry in Fiji and the Pacific. Connecting businesses with a mentor in Fiji and/or New Zealand will be supported as part of this process.
Assist youth entrepreneurs in evaluating their prototypes (such as a market garden initiative, or a website depending on youth suggested strategies) and making recommendations based on the project for fostering vegetable and fruit eating enterprises in Fiji and the Pacific. The digital dissemination of actions and outputs will benefit the wider community. We would envisage that youth will themselves express the value of healthy eating, what they like about it, what they value, and sharing that through social media.
Develop a model of youth-led support for vegetable and fruit eating entrepreneurship in the Pacific. The model of youth led support would be similar to this project; that is, based on a participatory and design thinking model. Because it is youth led, supported by those with expertise in participation, it may lend itself to different contexts in the Pacific region.
To know more about the Project team, please click HERE
An New Zealand Institute for Pacific Research (NZIPR) and Auckland University of Technology (AUT), in collaboration with the Ministry of Foreigner Affairs and Trade (MFAT) and the Pacific Media Centre (PCM).